• Enhances color with a range of glossy shades for multi-dimensional, natural looking results
• Leaves hair 2X shinier* and 4X stronger*
• Hydrating Leave In Scalp & Hair Serum cares for your hair and scalp after coloring
• Low commitment, demi-permanent hair color, lasts up to 28 washes
• Blends grays with up to 60% coverage
• Ammonia-free**, vegan, up to 90% natural origin ingredients
• Salon-quality color 

*Vs untreated hair

**Formulated without adding ammonia, mineral oil, or parabens 

Apply in just four simple steps:

• Step 1: Mix. Put on coloring gloves and pour the ammonia-free colorant into the developer bottle. Point the bottle away from your face and shake vigorously to mix.
• Step 2: Apply. Apply mixture to the root area and work your way through the mid-lengths to ends to ensure full saturation. Leave on mixture for 20 minutes.
• Step 3: Shampoo + Condition. Rinse hair thoroughly with warm water and apply your regular shampoo. Apply entire contents of the After-Color Conditioner evenly to your hair. Leave on for 2 minutes, then rinse thoroughly with warm water.
• Step 4: Treat with Leave In Scalp & Hair Serum. Apply by pouring some of the product onto the fingertips and massaging into the scalp. Apply the remaining product through the lengths of the hair to the ends. Do not rinse. Dry your hair and style as usual.